Intel Insiders is a “community portal for PC enthusiasts, creators, and gamers who want to share their expertise, craft and passion using personal computers with a like-minded community.”

Though active, the community was lacking branding cohesion that community members could gravitate to and rally behind.

Intel tasked us with introducing a new “gate” graphic to their Insiders community and asked that we establish community guidelines consistent with Intel’s existing global branding guidelines.

See the full thirty-four page document here.

Role: Copywriter