HP + Real Madrid
AR Experience
When HP became the official technology partner of Real Madrid, we were tasked with finding ways to promote this new, exciting relationship. After researching Real Madrid’s stadium, I had a realization on Teams:
Client: HP
Role: Copywriter
1. AR Scan the Stadium
Ticket Printer
Whether viewing a flyer at a retailer or taking in the breathtaking view of Santiago Bernabéu Stadium, fans who use their phone to scan our promotional materials are entered to win free tickets to a Real Madrid match or a limited edition printer from HP.
2. We Have a Winner
3. Better Luck Next Time