Dunkin’ Value Deal
Like many quick-service restaurants, Dunkin’ wanted to offer a new deal to their guests. But this new deal needed a name. That’s where we stepped in.
Client: Dunkin’
Role: Copywriter
What’s In a Name?
Dunkin’ wanted an ownable name that achieved a few different things.
The name needed to convey that their new “meal deal” was delicious, affordable, and an easy choice when comparing it to other quick-service restaurant offerings.
After much deliberation, we realized you can squeeze, at most, two of those messaging priorities into one unique name. So we elected to split each messaging priority into its own separate naming convention.
Delicious
Deal With It
Sometimes your ideas don’t resonate with the client.
And this time, the donuty deities showed favor to their ever-so-original name: The $6 Meal Deal.
RIP Dun’ Deal
