Dell Blue
This Fortune 100 technology company brought me into their in-house agency to work on some B2B MARCOM.
Role: Copywriter
Social media posts
Dell wanted to promote “intrinsic security.” Since I had to look up what intrinsic meant, I figured the average person would also have to do the same. With this in mind, I went with “security built in,” because it is synonymous with intrinsic and it sets up a nice play with “in” and “out.”
As AI continues to spread into our daily lives, Dell wanted to show they are aiding and abetting this transition of our future robot overlords. The art director I partnered with for this project found this powerful image that lent itself well to the antonyms, “within” and “without.”
Animated digital ads (from left to right, top to bottom*)
Dell wanted to target automotive companies expanding their research and development into autonomous vehicles. Dell’s message was that AVs can’t perform without automated servers and tech leaders who choose Dell’s products to automate myriad areas of their business are poised to generate, “More milestones in fewer miles.”
